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2021 Vol.63, Issue 4 Preview Page
Analysis of the Influence of Factors Affecting the Relationship Continuity of Rural Experience Tour

농촌체험관광의 관계지속성에 미치는 요인들의 영향분석

Sang sook Jeonga
,
Seong Soo Yoonb
,
Chang Seob Songb
,
Seung Jin Maengb†
정 상숙a
,
윤 성수b
,
송 창섭b
,
맹 승진b†
aInstructor, Dept of Agricultural and Rural Engineering., Chungbuk Nat’l Univ.
bProfessor, Dept of Agricultural and Rural Engineering., Chungbuk Nat’l Univ.
a충북대학교 농업농촌공학과 강사
b충북대학교 농업농촌공학과 교수
† Corresponding author Tel.: +82-43-261-2576, Fax: +82-43-271-5922 E-mail: maeng@cbnu.ac.kr
2021. pp. 43-53
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Abstract

The purpose of this study is to analyze the factor influencing in order to increase the intention to revisit rural experience tourism. 181 men and women who had experienced rural experience tourism were surveyed in a Self-Assessment Questionnaire. Some farming experience, life experience, cultural experience, and leisure experience were set as independent variables as representative programs of rural experience tourism, satisfaction and trust as mediated variables, and relationships as dependent variables. Here, the relationship is regarded as a variable representing the intention to revisit. When performing multi-group path analysis by separating men and women, both men and women had a statistically significant positive (+) effect in the Leisure experience→Satisfaction path and the Trust→Relation path. In addition, the paths that were statistically significant for women were not statistically significant, but were statistically significant only for men were Farm experience→Satisfaction path, Farm experience→Relation path, and Leisure experience→Relation path. In addition, the paths that were not statistically significant for men, but statistically significant for women were Culture experience→Satisfaction and Trust→Satisfaction. According to this study, in order to increase the intention to revisit, both men and women should consider leisure experience. And men should emphasize farming experience, while women should emphasize cultural experience. It is considered that there is a need to further subdivide leisure experience, farming experience and cultural experience for the region. This study has a limitation of only 181 people. More large-scale research will be possible in the future.

Keywords
Culture
farming
life
leisure
relationship
satisfaction
trust
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Information
  • Publisher :The Korean Society of Agricultural Engineers
  • Publisher(Ko) :한국농공학회
  • Journal Title :Journal of Korean Society of Agricultural Engineers
  • Journal Title(Ko) :한국농공학회논문집
  • Volume : 63
  • No :4
  • Pages :43-53
  • Received Date : 2021-03-30
  • Revised Date : 2021-06-07
  • Accepted Date : 2021-06-07
  • DOI :https://doi.org/10.5389/KSAE.2021.63.4.043
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